Lucera Studio is a creative marketing and brand strategy studio that helps growing businesses clarify their brand, elevate their design, and market with purpose. Based in Grand Rapids, serving clients nationwide.
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Digital Marketing Agency in Grand Rapids

Marketing Strategy & Content

From scroll-stopping visuals to smart campaign strategy, we create content that brings your brand into the light.

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Our Digital Marketing Services

Compelling Visuals + Creative Campaigns

Forget scrambling for content or relying on old footage and photos. With Lucera, you get strategic content that’s aligned, on-brand, and ready to go live.

From nimble monthly shoots to cinematic brand films, we help you stay relevant, visible, and actually interesting online. 

Photography

Think brand photos, compelling imagery for socials, team headshots, product shoots, event capture, and more.

Capture Your Company

Videography

From short-form social content to story-driven brand films, we’ll capture and curate your story so it resonates.

Tell Your Story

SEO + AISEO

Stay visible through ongoing search engine optimization (SEO), AISEO, and web content.  

Build Your Next Campaign

Marketing Campaigns

Lead the conversation with strategic content and campaign across  key marketing channels.

Build Your Next Campaign

Our Approach to Content

Strategy First. Creativity Always.

Before we dive into cameras or copy, we zoom out. What’s the purpose? Who’s it for? What’s the best way to move the needle?

Our content is designed to do more than look good—it’s built to perform, connect, and convert.

Our approach to content: Plan with Purpose → Tell Real Stories → Share Everywhere → Track the Impact

Our Clients Are Raving

Lilian Felix
Lilian FelixEpique Realty
Liz!!! I don’t know how you did it, but I love the first cut of the video! You always work your magic. It’s so fun to watch—it feels like me. The animations add the perfect pop and clarity. Thank you so much for bringing this to life!
Lindsey Hicks
Lindsey HicksMarketing Director, City of Hudsonville
From the beginning stages to the end result, the Lucera team demonstrated a level of professionalism and expertise that immediately put our team at ease. Their team is both creative and strategic, always bringing fresh, innovative ideas tailored to our goals and vision. They took the time to understand our brand and vision for the project, making us feel like true partners in the process.
Taryn Kutches
Taryn KutchesVP Brand & Business Development, Twisthink
Twisthink worked with Liz and her team for over a year on our video productions. They do such an amazing job and are great to work with. If you're looking for a video producer, connect with Liz!

How Content Impacts Your Business

Strategic, story-driven content can build trust, boost engagement, and drive real ROI. We create with purpose—so your message actually lands.

300% more leads

are generated by content-driven, multimedia campaigns than by traditional outbound marketing.

6x higher conversion rates

Brands that invest in content see 6x higher conversion rates than those that don’t.

23% higher revenue

Brands using consistent, strategic content across channels see 23% higher revenue

Curious to See What We've Made?

It's okay to look. We know you want to.

Find Your Place Campaign

Check It Out

Brand Films + Social Media Visuals

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Ready for Content That Connects?

Whether you’re looking to elevate your visuals or launch a campaign, we’re here to help you show up with clarity and confidence.

Take the First Step